Brooks Running Shoes Technology

Brooks Technology

Brooks Technology

Brooks Shoes Technology:

The Brooks shoes are divided into different categories for specific technologies and performances.

1)._Cushioned Shoes:

Customized designed shoes for runners who want a more flexible and responsive feel when running.

2)._Motion Control Shoes:

This shoes are built for the larger runner with overpronation, or a person who needs extreme pronation control. If you need further info about overpronation you can check our Problems Post.

3)._Performance Shoes:

(Cushion + Motion Control= Performance) This shoes are a mix between the cushioned and motion control shoes. Designed for runners who need to control their pronation and also want a more flexible, responsive feel.

4)._Trail Shoes:

This advanced built shoes offers stability, responsiveness and traction all what you need for an all-time season. Built for trial or roads running sessions.

Brooks Terms and Materials:

DRB Accel:

Enhances motion control in the midsole area.

Substance 257:

For the best combination in durability and cushioning, Brooks has taken 25% rubber and 75% EVA to make a midsole compound that is super-durable and comfortable.

HPR:

This outsole is more dense than the regular ones, with a higher carbon content to provide a longer duration of wear.

Bi-Directional Lug Pattern:

This pattern provides superior traction from heel to toe. Ideal for off-road and outdoor adventures.

Arch Lug:

Reduces the rate of pronation while continuing to bring additional support to the shoe.

Podular Technology:

For a more flexible and comfortable bending of the forefoot. Brooks´unique designed dividing the midsole and outsole into smaller sections. It also increases cushioning and responsiveness.

Forefoot HydroFlow®:

The fluid flow found in the forefoot protects the bones and maintains the cushioning. The flow of the liquid filled pads add shock absorption when running.

HydroFlow ST®:

This liquid filled pad is found in the rearfoot to help the cushioning upon impact. The movement of fluid to the outer ring increases stability as it swells to cup the heel.

Breathable Air Mesh:

Mesh material (which we talk about in other previous post) lets your feet stay cool and comfortable, by providing breathability.

Microfiber Synthetic Leather:

A more lightweight and breathable material which Brooks use in their performance shoes.

Diagonal Rollbar™:

Used In the midsole, this wedge-shaped components delivers stability and minimizes pronation. The high density EVA of the Diagonal Rollbar™ resists compression and protects the runner from serious injuries.

HyperPod:

For performance in a shoe, the number of pods and the configuration of flex grooves direct the shoe to flex in a more natural, forward motion.(similar to the Forefoot HydroFlow)

StablePod:

Instead of using a multiple pod configuration the StablePods run from the forefoot through to the rearfoot at the sides adding stability to the runner.

CushPod:

The mapping of the flex grooves and the number of pods create superior cushioning and forefoot flexibility.

MC-Pod:

The MC-Pod is for adding flexibility without compromising motion control. Flex grooves are run from medial to lateral side of the foot, as to decrease the amount of movement from side to side.

TerraPod:

Over-sized pods which provides the best traction possible with an outsole that continues to bend and flex naturally.

Their LAST TECHNOLOGY BIOGO:

On 24th July, Brooks Sports, Inc. announced that BioMoGo, the world’s first biodegradable midsole, is now available to consumers in the new Trance(TM) 8 premium support shoe. Brooks designed BioMoGo to biodegrade 50 times faster than conventional athletic shoe midsoles, making it one of the most significant sustainable technologies to hit the running footwear market.

BioMoGo midsoles include a non-toxic, natural additive that exponentially increases the rate of biodegradation by encouraging anaerobic microbes to break down nutrients into reusable byproducts. While traditional Ethylene Vinyl Acetate(TM) (EVA) midsoles can last up to 1,000 years in an enclosed landfill, extensive tests have proven that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
Although the application of BioMoGo technology to footwear involves valuable intellectual property, Brooks decided at the outset that it would treat its new midsole discovery as an “open source” innovation and share it with other footwear manufacturers and interested industries.
“Environmental stewardship is an important business pillar for Brooks, and we’re committed to creating products that help preserve and, whenever possible, enhance the environment,” said Jim Weber, president and CEO of Brooks. “Sharing BioMoGo presents a chance for greater environmental impact beyond Brooks and supports the spirit with which it was created.”
Without losing durability or performance, BioMoGo will begin to break down only when retired shoes encounter the “triple convergence” of high microbial load, low oxygen, and adequate moisture found in active, enclosed landfills. These three environmental conditions cannot be found in places where shoes are worn or stored. Once shoes have been thrown away and buried deep in an active, enclosed landfill, BioMoGo begins to break down into its component nutrients and releases carbon that plants and animals can use for growth.
“BioMoGo is one of the first cradle-to-cradle product solutions developed for athletic gear,” said Derek Campbell, materials engineer for Brooks’ Future Concepts team. “With the success of BioMoGo, we’re continuing to explore additional sustainable materials and production solutions that will benefit the earth for generations to come.”

In addition to landfill reduction, BioMoGo’s production process is derived from the same Compression Molded Preform (CMP) midsole manufacturing process used to produce Brooks’ industry-leading MoGo midsole. CMP is an efficient, environmentally friendly production method that reduces material waste by 50 percent and increases material consistency by 200 percent.
Brooks chose to launch BioMoGo in the Trance(TM) 8 due to its wealth of high-performance footwear technologies, which won its predecessor, the Trance(TM) 7, the coveted “Editor’s Choice” award from Runner’s World in August 2007. All Brooks performance running shoes featuring MoGo will inherit ground-breaking BioMoGo by the end of 2009.
“With new eco-friendly enhancements and the popularity of the previous model, the Trance(TM) 8 has received enthusiastic response from our key retail partners,” said Rick Wilhelm, vice president of sales for Brooks. “Runners want performance gear that not only feels good when running, but also instills pride in the brand they’re sporting.”
BioMoGo is the latest project Brooks has initiated to support its sustainability focus. Other examples include incorporating the CMP process, introducing HPR Green rubber, reducing PVC, developing a new environmentally friendly shoe box, and scrutinizing printed collateral pieces and vendor partners for their environmental impact.
The Trance(TM) 8 with BioMoGo is now available at specialty running retailers worldwide and on the Brooks Sports Web site at http://www.brooksrunning.com. For additional information about BioMoGo and other social responsibility and environmental stewardship programs from Brooks, please visit Brooks Sports’ “Green Room” at http://www.brooksrunning.com/greenroom.

Source: PRNewswire

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